Dropbox Essay Example | Topics and Well Written Essays - 1250 words

Dropbox - Essay Example Analysis: Houston and Ferdowsi believed that their product was unique and most user-friendly, without having the users the need to learn its usage, and yet extremely useful to its users. Houston believed that something like the Dropbox technology is needed by every individual that works or uses computer technology, although people can work without this one; however, Dropbox would make their computer-based work and activities hassle-free and enable individuals to access their files/information/data from any other system and from anywhere in the world. The most challenging aspect for Dropbox is to earn consumers that believed in the usability, precision, and need for Dropbox technology. The most important and challenging aspect of bringing Dropbox to consumers is to confront the fierce competition that already existed in the market in other forms. There were products that provided backup; protected data from risk of loss, hackers, damage etc; upload data onto the web for future access from anytime and any place. Dropbox had to combine all features of the competitors’ products in order to enter the market and sustain. Dropbox used minimal marketing strategies in order to avoid additional costs and focused on providing additional usage features with their product. This certainly was a tough challenge compared to its rivals, like Carbonite and Mozy, which invested heavily on advertising through various media. Dropbox is based on a different kind of business model that comprised of various other technological companies in building this product. Secondly, promotion through screencast onto the Hacker News attracted immense feedback from beta users on usability and features of Dropbox. This activity also attracted some funding from Y Combinator, which further promoted Dropbox by conducting a demo day to larger companies. This helped in attracting funds as well as consumers.