Delivering Business Value with IT at Hefty Hardware Essay

Introduction Hefty Hardware’s perspective is to exhibit a business procedure known as savvy store confronting tests. This has shown crashing viewpoints between IT specialists and organization of Hefty Hardware’s business functioning. Eventually undertaking the task has been an immense test. This is what the research attempt involves. This paper shows a peek view of the relationship between IT and Hefty Hardware’s business. According to my understanding, the relationship between Hefty Hardware and IT are granulating ceaselessly weakest point. They do not appear as if they exist together. Rather, they exist as two different cases. Business and IT targets are not intentionally balanced despite of the selective principles towards IT effect more on business. Breaking down the situations, it appears to be lack of energetic participation of IT conflict in the framework change of Savvy Store program. Shortcomings of Business and IT There are many identified and unidentified issues under control that IT and business sectors at Hefty Hardware need to be resolved. Initially, staff in IT office seems to have nonappearance of adapting on how the affiliation functions are going on. The scope that the other IT selection goes, the establishment of IT framework in the affiliation simply pivots around making efficient and genuine IT structure to give a successful stage to business performance. The usual accord in the affiliation is that IT doesn’t assist clearly to business goals and simply go about as support for business framework planning. Consistent change of activity and may be the character and community of the division’s backdrop could be the establishment of the explanation behind the issue that realized the stagnant IT framework. To resolve these issues, a team work should be established between IT and business to ensure a strong relationship for both to represent their excellence. Identifying an issue under these circumstances is typically very hard due to no proper communication between both departments. CITATION Luc13 l 1033 (Lucasdebartolo, 2013) To assemble a granted adapting between both players, IT people need to reasonably decipher specific tongues into reasonable business execution and terms by discarding dialect however much as could sensibly be normal. IT experts need to be talented in all activities on deck, remembering the finished objective of effectively relate the IT exercises to the arrangement of activity. For example, IT workers should be capable and undertaken in couple of business sessions for better presentation. A workforce with force can have extra ordinary effect and need to determine the crash between both gatherings in a positive way. In this effort Jeeny plays a part and Farzad to chip in deal for a successful raise. By sharpening the clarity and skillful, trust between the IT and business chiefs may be developed and essentially fast victory. Through execution of these composed game plan, maintained by full support by managerial level, it is more likely for the Savvy Store movement to be productive. CITATION Luc13 l 1033 (Lucasdebartolo, 2013)Effectiveness of IT/Business Partnership Business and IT won’t work effectively. Jenny Hendreson undoubtedly has an understanding of the needs of business and how IT limits and have the ability to help vanquish any block between these two work places. After a detailed research it clarifies that Farzad Mohammed identifies there are insufficiencies similarly and has all the assets of being keen to work to modify and improve the relationship among two associations. It appears to me that the current organization design may be at flaw for a authoritative partition of the shortcomings, it influence be fine to bring specific experts into social affairs with the business side of the affiliation, yet in case their manager is not prepared to keep up a worthy course for the dialog, and depict to the IT staff why examining advancement in innovations or security, is a pointless activity to get together there is clearly a different. Additionally, the information regarding CIOS changing with some measure of ordinariness exhibits that a feasible CIO has not been put set up, it has all the earmarks of being as they are all things considered exorbitantly particular and not able to see the timberland through the tress the degree that taking apart with the business. Though the structure  themself is a limitation of IT, the way that persons who are both IT and commercial cunning have not remained put into executive positions is a decreasing level of the business adjacent of association. CITATION Luc13 l 1033 (Lucasdebartolo, 2013)Recommended plan for Savvy Store program How effective is the collaboration between business and IT at Hefty Hardware? Determine the deficiency of both business and IT. There are communication concerns between business and IT sectors. The relationship confidential the whole association does not work adequately, Hefty does not arise up with a composite way that initiatives both IT and commercial organization, hereafter ignoring to proposal a solid IT methodology. The limitations of IT, as Cheryl and Glen said that IT individuals don’t completely see certain of their important business meets potentials, those IT persons can’t transmit the business necessities with their specific work, putting sideways a couple of minutes to permit on any sort of development to the field, here and there level can’t meet objective of business plans. Appreciation to the insufficiencies of the business office, lack of consistency and facilitated exertion with IT people, they can’t proceed on their concise specific necessities to the IT sector. Rather, in the same way Glen and Paul consequently throb for IT people to satisfy couple valuable livelihoods, which are not their responsibilities. CITATION Cha12 l 1033 (Chaosfree, 2012)Plan for how device business and IT can work to deliver Savvy Store program. Initially, engage IT individuals, not all top specialists on the other hand, go to the field trip. Consequently, not impartial they could rise the definite business requirements, also would have the ability to existing and entire arrangement of store process, which would be a fundamental part of Savvy store databaseCITATION Cha12 l 1033 (Chaosfree, 2012). Secondly, Jenny the IT account executive, should go about as backing between business and IT offices, make an effort to modify IT establishments and business framework to w ork them effectively and skilled. The VP, CIO and COO must have a conference to measure the specific strategy to supersede individuals. Reference: Chaosfree. (2012). Delivering business value with IT at Hefty Hardware. http://www.studymode.com/essays/Delivering-Business-Value-With-It-At-1091873. html. Retrieved from http://www.studymode.com/essays/Delivering-Business-Value-With-It-At-1091873.htmlLucasdebartolo. (2013). Delivering business value with it at Hefty Hardware. Cognizant. (2013) Maximizing Business Value Through Effective IT Governance Retrieved from cognizant: http://www.cognizant.com/InsightsWhitepapers/Maximizing-Business-Value-Through-Effective-IT-Governance.pdf

Age Appropriate Toys

Play is vital for learning in children. It is equally important that the toys and the materials that are used to make them are age appropriate for the children using them. Your child’s current developmental stage plays a major role in toy selection (Frost, Livestrong.com) As a general rule, you should always make sure that toys for young children are safe. Toys should be well made; not easily shattered, or broken.Small children, even up to preschool age, still tend to put objects in their mouths if the pieces are small enough. Poor construction increases this risk of small parts coming off while your child plays with the toy (Frost, Livestrong.com). If painted, the toy should always be painted with non- toxic lead free paint. It is also important that a toy can be easily cleaned and disinfected to prevent the spread of germs (Good Toys for Young Children, NAEYC).Very young babies enjoy looking at people and objects, therefore, toys with faces or bright colors would be excellen t for that age (Good Toys for Young Children, NAEYC). As children grow and begin practicing their fine motor skills, toys that require small movements would be a great fit. Stacking blocks or cups would be very helpful (Frost, Livestrong.com).The characteristics of toys, their safety, and how they may be used or abused is very important when selecting toys for your child. Understanding your child and their abilities and needs will help in choosing appropriate toys. Visualizing how each individual child would play with a toy will help you to determine the educational value it offers (Frost, Livestrong.com).Part 2Developmentally Appropriate Toy for Ages 6-12 MonthsFisher-Price Rainbow Snail StackerThis cheery snail’s base wobbles and make sounds when batted at. The colorful arches of his back are removable and stackable for exciting play! This toy allows a child to practice and progress their fine motor skills. As the baby learns to distinguish different colors he/she will begi n to develop thinking skills. The snail’s bright and exciting colors as well as the entertaining sounds it creates will attract the child. Parents will enjoy this toy as well as children because it is made of safe materials, does not take up a lot of room, is easily cleaned, helps the child to learn, and most importantly brings happiness to their children. This is a very positive, age appropriate toy for this stage of development.Laugh and Learn to Play PuppyThe Laugh & Learn Learning Puppy will definitely entertain your child. The toy merges learning with two different musical modes – learning mode and game mode. In learning mode, the puppy teaches the alphabet, different body parts, and colors through song. When you switch to the game mode, the puppy encourages interactive play, giving fun word play for the baby. This is an awesome toy for this age group. The soft material, light up heart, and sing along songs stimulate the child’s senses.When in game mode, th e child will work on hand and eye coordination, as the puppy responds to the baby’s touch. The bright colors and fun songs of this precious pup attract and keep the babies attention. A parent would be very satisfied with toy because it teaches the baby letters, numbers, feelings, and parts of the body. It is also soft and plush, so even when turned off can be a comfort to the child. I would definitely choose this toy. It touches many of the different learning needs of children in this age group.Growing Baby Elephant Shape SorterThe Growing Baby Elephant Shape Sorter is tons of fun! The friendly elephant head moves from side to side. This toy features 8 shape blocks: 2 circles, 2 triangles, 2 squares and 2 stars for a fun filled game of fill and spill. This would be an excellent choice for this developmental stage. The brightly colored blocks will help the baby start to identify different shapes and  colors.Putting blocks in and taking them out of the base will refine the ch ild’s eye and hand coordination. The repetitiveness would be very appealing to a young child as well as the colorful blocks and happy looking elephant. Any parent would select this toy as it is educational, safe, and made from an easily cleaned material. I would definitely select this toy for my child. It helps to refine their fine motor skills as well as helping the child with problem solving skills as they work to fit the correct shapes in the holes. This is a great fit for any child six to twelve months old.

Book Review On A Fine Romance By Judith Sills Essay

Book Review On A Fine Romance By Judith Sills - Essay Example Dr. Sills wrote this book in 1987, and its complete title is A Fine Romance: The Passage of Courtship from Meeting to Marriage. In it she has used all her hard-earned 16 years of experience, and its title is a quintessence of its contents. In other words, A Fine Romance explains how becoming a couple is a matter of gradual unfolding of events in a succession of some predictable and some unpredictable stages and offers a clear and useful map to this process. Unlike some other psychology books which pick up a topic and aimlessly keep plowing through it throughout the remainder of the book, often making sweeping and mostly perplexing generalizations - without any sense what so ever, A Fine Romance is not only comprehensible and intelligible in its meanings and direction, but the plan it maps is easy to relate to, and with a little foresight - it is actually achievable. In other words Dr. Sills has beautifully identified and described the step- Best of all, Dr Sills has clearly and satisfyingly defined the meaning of love and relationships, but most importantly (for the readers); she also identifies the bottlenecks any relationship can face. She explains when a couple needs space and time to make sense of the scenario. She identifies, what she adequately calls the 'stuck points' in a path leading towards a successful relationship; the common and expected as well as some of the unexpected happenings that can put even thriving couples in a morass. That is exactly what makes it such a compelling must-read for anyone contemplating to find true love - it explains all the things they cannot understand along the way. She explains all the times when a call is misunderstood, or something meant to be for simple conversation misconstrued as something serious, and thus leading to a mix-up. Thus its readers get a clearer understanding of all the choices they would otherwise have been stumped by; a clearer perspective of what to do and what not to do when pursuing a relationship. Dr. Sills' writing style is pure perfection - a mixture of common sense and reassurance. Her insights are impressively eerie. It's like she was with you all the time; in the bedroom, in the car, the restaurant. She is with you when you are agonizing over something your partner said or did. If you're a woman, Dr. Sills knows what you did wrong when you stalked him after he didn't call you. She knows why your sweet little voicemail message was a put-off. If you're a man, Dr. Sills knows exactly what went wrong when she was trying to have a heart to heart conversation with you, but all you did was snap at her for interrupting your football game. Apart from this, the five-stage process she has mapped for a successful relationship is easy to relate to. For example, many readers were able to relate to the 'Switch' a process of changing your

Starbucks Company. Audit Report Essay Example | Topics and Well Written Essays - 4000 words

Starbucks Company. Audit Report - Essay Example In this report, the focus is on ethical dilemmas in Starbucks Company. As at October 2011, Starbucks has 149, 000 employees, operating over 17, 000 Coffee Shops globally, spread in approximately 40 countries (Hoovers, 2011, p.1). Out of the outlets, The United States accounts for most of the outlets, meaning that the country forms the base of the company’s operations (Hoovers, 2011, p.1). The relative importance of the ethical dilemmas and the ways, in which the company deals with the dilemmas, shows its strength. Mostly, ethical organisations achieve success in their business undertaking and corporate citizenship. The combined factors have led to the success in Starbucks Company. Despite the improvements, which the company has made on its corporate ethics, there are various ethical dilemmas that it faces. 2.0 Ethical Dilemmas in the Company In essence, the ethical dilemmas of the company could be understood well using the stakeholder’s analysis to unveil the truth. Literally, stakeholder’s analysis is the detailed consideration of the people within, or outside the company whose influence in the business operation is significant. According to Crane and Matten (2010:62) â€Å"a stakeholder is a individual or a group which is either is harmed by or benefits from, the corporation; or whose rights can be violated or have to be respected by the corporation† ... The stakeholders, both internal and external are regarded as important since they contribute to the development of the company. In fact, the company has full influence on the stakeholders to maintain their public image. The chairman refers to the stakeholders of the company as skilled work-force in coffee industry. As an International company, the stakeholders embrace diversity of intellect, race, colour, taste, and religion without any form of discrimination, or prejudice. As any other company, Starbucks face a lot of ethical challenges during their operations. Those challenges either impact negatively or positively on the stakeholders and the communities of operation. Some of the ethical dilemmas facing the company include protection of private information, intellectual property, diversity and conflict of interest. The issues have been ranked according to their impact on the stakeholders. Rank Issue Stakeholder Why this issue has been ranked in this position 1 Data from customers C ustomers They are the most important Stakeholders. 2 Intellectual property Employees They make the organistion operate daily. 3 Diversity Employees They make the organistion operate daily. 4 Conflict of Interest Suppliers They supply necessities to the organisation. 2.1 Customers - Private Information being Held on Customers One of the ethical dilemmas that the company faced was the need to protect the information received from the clients concerning the business ethics and adherence to compliance requirements. Since data were collected from, the customers could threaten personal security, there was need to protect the identity and security of the person disclosing the data. Indeed, the information might threaten a person’s safety if confidentiality of the data is

Diagnosis in Mental Health Essay Example | Topics and Well Written Essays - 3000 words

Diagnosis in Mental Health - Essay Example Thus resulting in the person becoming convinced this way also. Does this 'diagnostic label' reflect a truth about what psychiatric diagnosis actually is Example: An interim medical professional was training. The medical professional sat in a ward within approximate distance from the psychiatrist. The psychiatrist was interviewing a woman who was very depressed, her husband was with her. The husband made a comment such as, "We just want to know what is making her depressed, doctor." The psychiatrist dismissed this, said that they had to understand that she had a "depressive illness", that this was "an illness like any other kind of illness", and that they would be treating this (the 'treatment' consisted of antidepressants .) So that's it! What's causing this depression Is Depression causing this depression (or substitute 'schizophrenia', 'bipolar', etc). The doctor -usually a medical doctor, sometimes a clinical psychologist, is usually expected to judge whether the collection of feelings, experiences and behaviors you described and observed, fit into one of the categories in the psychiatric diagnostic manuals that the pr... bserves about the behaviour, and can elicit from the patient their feelings, experiences and behaviour - which usually happens within a short interview. There are alternatives to diagnostic classification in mental health. Reports suggest mental health professionals will start avoiding diagnosis and concentrating instead on what problems the person was experiencing, needed to deal with, and on the context in which these problems had arisen. There is a debate happening about the usefulness of diagnosis, particularly in clinical psychology, that rather than try to fit people into distinct diagnostic categories, given our states of psychological distress and disturbance as existing on a continuum, on a spectrum, using an approach called 'formulation'. This approach is used by some professionals, which, concentrates on the difficulties the person is experiencing and their particular circumstances and looks to help with these. This report will address diagnosis in mental health, advantages and disadvantages of diagnosis in mental health, self-fulfilling prophesy, problems with diagnosis and the social impact mental illness has on society. Definition The word diagnosis comes directly from the Greek, but with different meaning. To the Greeks a diagnosis is interpreted to mean a "discrimination, a distinguishing, or a discerning between two possibilities." History The history of medical diagnosis began in days of Imhotep in ancient Egypt and Hippocrates in ancient Greece. In Traditional Chinese Medicine, there are four diagnostic methods: inspection, auscultation-olfaction, interrogation, and palpation.[9] A Babylonian medical textbook, the Diagnostic Handbook written by Esagil-kin-apli (fl. 1069-1046 BC), introduced the use of empiricism, logic and

Eco-product Essay Example | Topics and Well Written Essays - 2000 words

Eco-product - Essay Example The awareness is brought about by passing or disseminating large quantities of information on the effects of goods on the environment and the mitigation measures for any situations related to the goods. Therefore, it is essential that there should be good relationships between the providers of the products and the consumers to ensure the dissemination of this kind of information is done effectively. The products in discussion in this paper are cars (Johnson 280). Over the past decade the world has been hit with several climate change effects, a lot of those have been attributed to the industries, mainly to the vehicles and the fuel used by them. Other major concerns that have come up over this decade include the rise in petroleum prices. This has driven many to think of better ways to conserve energy and they have had a different perception of energy security as a whole. The current market has shifted from using petroleum to light duty vehicles. They have invented the hybrid cars which either use electricity or use very little petroleum. The dependence on petroleum products has begun to bring up major concerns especially when it comes to economic issues. The oil prices are set to go higher over the years to come. This is because the resource is also being depleted and since it is not a renewable resource. It is becoming scarce by the day. With the production of new hybrid vehicles, the usage of petroleum has dropped and the risk of climate change and global warming due to the emission of greenhouse gases has also dropped tremendously. According to the analysis, the amount of fuel being used in the United States alone has reduced dramatically. The results of the analysis show that, since the time that these vehicles entered the market, the amount of fuel that has been saved is an estimated 9 million barrels or three hundred and eighty five gallons of fuel. This simply means that more people are likely to purchase these types of vehicles

Dropbox Essay Example | Topics and Well Written Essays - 1250 words

Dropbox - Essay Example Analysis: Houston and Ferdowsi believed that their product was unique and most user-friendly, without having the users the need to learn its usage, and yet extremely useful to its users. Houston believed that something like the Dropbox technology is needed by every individual that works or uses computer technology, although people can work without this one; however, Dropbox would make their computer-based work and activities hassle-free and enable individuals to access their files/information/data from any other system and from anywhere in the world. The most challenging aspect for Dropbox is to earn consumers that believed in the usability, precision, and need for Dropbox technology. The most important and challenging aspect of bringing Dropbox to consumers is to confront the fierce competition that already existed in the market in other forms. There were products that provided backup; protected data from risk of loss, hackers, damage etc; upload data onto the web for future access from anytime and any place. Dropbox had to combine all features of the competitors’ products in order to enter the market and sustain. Dropbox used minimal marketing strategies in order to avoid additional costs and focused on providing additional usage features with their product. This certainly was a tough challenge compared to its rivals, like Carbonite and Mozy, which invested heavily on advertising through various media. Dropbox is based on a different kind of business model that comprised of various other technological companies in building this product. Secondly, promotion through screencast onto the Hacker News attracted immense feedback from beta users on usability and features of Dropbox. This activity also attracted some funding from Y Combinator, which further promoted Dropbox by conducting a demo day to larger companies. This helped in attracting funds as well as consumers.

Unit 3 Part 1 Essay Example | Topics and Well Written Essays - 500 words

Unit 3 Part 1 - Essay Example Anderson and Bushman (2001), provide a better understanding of such effects on viewers. Their scientific research states that, â€Å"Violent media increase aggression by teaching observers how to aggress, by priming aggressive cognitions (including previously learned aggressive scripts and aggressive perceptual schemata), by increasing arousal, or by creating an aggressive affective state.† The violent video games are not only affecting the social, psychological and physical wellbeing of children but are also affecting their activities including education, family relationships and interating abilities. In this regard, Lynch et al. (2004), provide studies which â€Å"show a fairly consistent negative correlation between recreational video game play and grades.† Children, who are aggressive by nature without any external factor increasing this aggression, are more likely to be affected by such video games. A correlational study conducted by Anderson and Dill (2000) concludes that the relationship between violent video games and aggression are more likely to be devastating for children having aggressive behaviour or showing negative behaviours in their early life. The main result of the study by Baldacci, Pasold, Baumgardner, & Funk (2004) proposed that media exposure directly relates to the desensitization of children from violence. It also leads to lower empathy when it comes to real life violence. The more a child is exposed to violence in media or video games the more he is desensitized to his surroundings. Similarly it was also found through the study the empathy level of the children was also significantly lowered down with the increased exposure to media and games. Hence, we may conclude that the effects of violent video games and exposure of violence on media is affecting children greatly. There is a need to research the effects in depth and analyze the changes that occur in children’s behaviour after getting exposed to media

Project Managment Essay Example | Topics and Well Written Essays - 500 words

Project Managment - Essay Example Resource-based view is a main contributor to a firm’s competitive advantage. It implies the use of both tangible and intangible resources of the firm, so as to gain attributes that let it outperform its competitors (Shrivastava, 1994). Resource-based view (RBV) is a major determinant during the selection a firm’s location. These resources include the firm’s assets, management skills, organisational processes and routines, and the information and knowledge it controls. To begin, the human resource is important for a firm’s success as it encourages convergence and interaction of operations strategy and human resource issue (Thornhill & Amit, 2003). The economics and finance of a firm largely depend on RBV. A firm’s return is hoisted depending on the resources at its disposal. Thus, in selecting a location, the firm should consider the possibility of positive returns in its new location, and this, however, may be hindered by the firm’s heterogeneity (Barney 2001, 638). RBV is entirely, as well, a vital tool in expanding research and entrepreneurial developments in a firm. Through the entrepreneurial process of understanding market opportunities, and the coordination of innovativenes s and knowledge in the firm, the firm’s inputs can be easily translated to heterogeneous returns. Thus, the firm gains a competitive advantage over its competitors (Barney, 2001, 639) The selection of a new location for a firm is supposed to be based on other factors like marketing and customer preferences. Changing to a new location may alter the utilisation of RBV resources, and this may have the effect of either customer value creation or depreciation. Thus, RBV plays a big role in the determination of a new location for a firm. It may lead to a heterogeneous output for the firm if all the RBV resources are utilized with a prior market analysis (Belderbos et al., 2008) The design role in any firm

Milton Babbitt Essay Example | Topics and Well Written Essays - 500 words

Milton Babbitt - Essay Example Such a composer creates a commodity that has negative market value and is little performed. A condition of musical and societal isolation is created which gives the composer an advantageous position to forward his music. It also results in the creation of new music. The music employs a tonal quality that is more efficient than its derivatives. The increase of meaningful pitch materials and the functions associated with the musical event would be multiplied. Each event is located in a five dimensional musical space that is determined by pitch-class, register, dynamic, duration and timbre. Musical compositions under discussion possess a high degree of contextuality and autonomy. The principles of relatedness which determines the coherence of continuity are more likely to evolve in the course of the work rather than from generalized assumptions. In many fundamental respects this music is â€Å"new†. It represents a vast extension of the methods of other music. Such rooted composition elicits comparable knowledge and experience from the listener. A listener will be puzzled and bored by such a composition. This is understandable but what is undesirable is the translation of this boredom into resentment. Advanced music reflects the knowledge and originality of the composer. It can scarcely be expected to appear intelligible to a person whose musical knowledge is less than extensive. A person with limited knowledge of music is not capable of understanding advanced music just as a layman is not equipped to make sense out of advanced mathematical theories. Circularity seems to be the norm where criticism is concerned and personal tastes are converted based on general principles. For most critics, the music they dislike is â€Å"not music† and if they do not like the music of certain composers, then they are â€Å"not composers.† Therefore passing judgment or criticism on music is best left to professional journals. The music critic understands that

Pc Repair Documentation(Sample) Essay Example for Free

Pc Repair Documentation(Sample) Essay Ronels PC Repair lacks an accounting system, thus, profit or loss of the entity cannot be determined. The business is also often close because the owner usually attends home services. There is no business permit Objective of the Engagement To provide the best service available to the community at an affordable price and to have constant growth in sales by designing an accounting system best suited to the business so the operating performance is measured accurately. To help the owner in managing his business by hiring an apprentice To assist the owner in applying business license for his business operation Statement of Facts Personal Market Research by the owner indicates an attractive niche for the services of which PC Repair will take full advantage. The very nature of technological advancement, creates a constant need for businesses skilled in updating and advising customer on computer-related issues Our group has conducted an interview of the owner’s clientele; we’ve found out that 9 out of 10 customers are dissatisfied with other existing repair shop such as electronics repair shop, the one that’s nearest to the owner’s home office, considering the prices that they offer In addition, the owner stated that he will focus mainly on the small business market since the legality of its existence is still questionable since he hasnt applied for a business permit, and as these customer typically dont have a full-time IT person, but have full time IT needs Upon observation, there is no assistant employed to help him with the customers especially when he is not around. Moreover, customer are seeking skilled help with everything from installation of software and hardware components, to networking, to transferring files from an old computer to a new one, Findings and Conclusion Since there is no accounting system, determination of profit and loss are impossible because there is no recording of transaction especially for a proprietor who carries volume of transaction. It would be more convenient as a start up to use single entry method to record his transaction. In Single-entry bookkeeping transactions are recorded in registers with most transactions requiring only a single line to record the transaction. Marketing strategy will be implemented as well to promote the growth of the business and eventually hire an assistant to help the owner in managing the business and apply his business permit Recommendation: We recommend the use of Single-entry systems in the interest of simplicity. They are usually less expensive to maintain than double-entry systems because they do not require the services of a trained person. In addition, we will also recommend the owner to hire an assistant to help him; perhaps one of his apprentices before can be hired and to apply his business permit in the near future

The Esping Andersens Welfare Regime Typology

The Esping Andersens Welfare Regime Typology This assignment will be analysing precisely on the Esping-Andersens welfare regime typology along with its illustration. In order for a better understanding of the illustration, three countries will be used as ideal examples for the different typologies, namely the United Kingdom, Sweden and Germany. In addition to the illustration using the three countries stated, the Esping-Andersens welfare regime will also be assessed further in depth. CONTENT There are two major paradigms of the explanation of the welfare state expansion which are the social and economic factors, and also the political factor. The social and economic factors are usually the main driving force of welfare state expansion which is also based on the logic of industrialisation. The industrialism is a long term and inevitable effect of economic development in which when the economic productivity increases, the resources for the welfare will necessarily increase too. Additionally, industrialism will bring in many other factors such as urbanisation and peoples relocation effects, population growth and their changing composition together with the growth of the nation states bureaucratic capability in terms of delivering their welfare (Quadagno, 1987). Another major explanation of expansion of the welfare is the political factors. The structure and generosity of welfare state can only be explained if we take into account the power resources of social classes and th e fusions between them. In addition, powerful and trade union movements also the social democratic parties are also recognised as decisive political actors for the development of universal social rights. These two major theories of the development of the welfare state all have its relevance and are inter-related to each other (Castles, 2010). This is also what Esping-Andersen believes in. In Esping Andersens major and most influential work, written in The Three Worlds of Welfare Capitalism, he stated that de-commodification and also social stratification of a country are the key issues in terms of assessing the welfare state. These two are also known as the main indicators as measurements of quality of the welfare state provided. The first indicator, de-commodification in this perspective is actually the degree to which a social service is being rendered to the people of the country as a matter of right and to the degree which a person can maintain his livelihood without relying on the market (Pierson and Castles, 2006). Different typologies of welfare state have different degrees of de-commodification it offers to its people. The level of this de-commodification can be measured by three sets of dimensions which are the rules that govern peoples eligibility to welfare benefits, level of income replacement for those on benefits and the range of entitlements provided (E sping-Andersen, 1990). As for the other indicator, social stratification is the degree to which welfare state differentiates between different social groups, for instance on the basis of occupational status or gender (Cochrane et al, 2001). The welfare states vary considerably with respect to those two principles; the de-commodification or social rights and stratification. As the welfare state variations are not linearly distributed as it is dependent on the different arrangements among the state, market and the family, Esping-Andersen stated that welfare states can then be divided into three different ideal welfare regime typologies. They are the liberal regime, conservative regime and finally, the social-democratic regime type (Kolberg, 1992). The liberal welfare state is characterised by means-tested assistance, modest universal transfers, or modest social insurance plans that predominate. These cater mostly to people of low income (usually those in the working-class and are state dependents). This model of welfare state created entitlement rules that are strict and are also often associated to stigma although the benefits given out are in general modest. For this reason, the state will then encourage the market to guarantee and subsidise private welfare schemes. Subsequently, this welfare state regime minimises de-commodification effect and encourage a higher degree of social stratification due to the private schemes predominating and also the different welfare state recipients which will clearly result in inequality (Kolberg, 1992). An archetypical example of this welfare regime model is the United Kingdom which will be used in order to illustrate and assess this welfare state regime better, although it was identified to be more of a hybrid-liberal regime before this. In accordance to the Esping-Andersens indicators for welfare state, the United Kingdoms de-commodification is fairly low and thus fit into the Esping-Andersen ideal model of liberal regime. According to him, the United Kingdom has a low index of de-commodification of 23.4 which is the combination of the following individual de-commodification indexes; pensions of 8.5, sickness benefits of 7.2 and unemployment insurance of 7.7 (Bambra, 2006). As for the countrys social stratification, the score is 6 within the liberal scale which is deemed to be medium-low (Scruggs and Allan, 2006). This aspect however does not fit into the ideal liberal welfare regime of Esping-Andersen which is supposedly to be high. In addition to that, unlike the traditional lib eral countries such as the United States (which is known as the prototype of liberal regime), the United Kingdom has a National Insurance system which was introduced by Beveridge in 1942 (Spicker, 2012). Included in this system is the National Health Service (NHS) which is provided to all on a free of charge basis which is not a character of a typical liberal regime. Along with that, the United Kingdom consists of four different constituent countries which have their own devolved self-government such as that in Scotland which its education structure is different to that in the other part of the country. This is also one of the main criticisms of Esping-Andersens welfare regime as it cannot be found in pure form such as in this case. However, the United Kingdom can still be categorised to be a liberal regime as the country generally only provides social security to its people based on their need which this can be referred to act only as a safety net. Additionally, this social securit y offered by the state funded by taxation are only very limited and are highly stigmatised due to its means-tested distribution such as the Working Tax Credit even though they do give out benefits to those who need it most (Schifferes, 2005). Moreover, as the recent current policy reforms in the United Kingdom that affect the social security such as the NHS, which its principle of universality and future is subject to change, only sums up to push the country further in becoming more into the liberal regime. All the discussed aspects of the United Kingdoms welfare system pretty much tally up the countrys regime of being in the liberal typology. The second welfare regime identified by Esping- Andersen is the conservative welfare state regime. This regime is typified by a moderate level of de-commodification. This regime type is shaped by the twin historical legacy of Catholic social policy, on the one side, and corporatism and total control of the state over individual citizen (etatisme) on the other side. This blend had three important consequences in terms of stratification. The first one is the direct influence of the state will be restricted to their provision of income maintenance benefits related to the peoples occupational status which means that the sphere of unity remains quite narrow and corporatist. Moreover, in this regime labour market participation by married women is strongly discouraged, because the corporatist regime which is highly influenced by the Church are committed to the preservation of traditional family structures (the classic male breadwinner model). Social rights as reflected in the degree of de-c ommodification produced by state policies and program however, did not include the gender dimension of women who perform unpaid labour which is another main criticism of Esping-Andersens welfare regime from feminist view (Sainsbury, 1999). Another important characteristic of this regime model is the principle of subsidiarity, a situation where the state rather than the market will interfere when the familys capacity to meet its family members need is unmet (Arts and Gelissen, 2002). Due to these reasons, the degree of stratification this welfare regime produce is fairly high. An example of the conservative welfare regime is the country Germany, which is the prototype illustration of this regime. Following Esping-Andersens indicator of de-commodification, Germany score 27.7, in which it is considered to be as medium. This score combined the three individual de-commodification indexes of the following; 8.5 of old age pensions, 7.9 for the sickness benefits and finally, the unemployment insurance of 11.3 (Bambra, 2006). This is in accordance to Esping-Andersens suggestion of conservative regime that has a medium degree of de-commodification. The welfare for the people in Germany is based on their occupational scheme and is funded through their personal contribution. As stated, the old age pension score in the de-commodification index for Germany is low as it requires the people to contribute for quite a period of time for their pension rights together with a large amount of individual financial contribution. As a result, the replacement rate of contribution for the people will be different as it is dependent on the occupation. This consequently results in a high social stratification for the country at a score of 8 in the conservative scale (Scruggs and Allan, 2006). In addition to that issue, the country made familial obligations its priority and thus, practise the principle of male breadwinner model in which only the male in the family are allowed to be in the labour market. The vindication for this is that if women are allowed to be working, the countrys social security will then have to be re-constructed, as traditionally their welfare is highly dependent to that of their spouses or male family member as their welfare source. Due to this reason of oppressing womens right, the gender inequality is remarkably high in Germany particularly, in terms of income as women are usually performing unpaid labour work such as childcare in their households as expected with the feminist criticism view on the Esping Andersens regime typology. The social welfare of women is tied up to their spouses instead of on their own. Also, it is the market (employers) itself that organise the employees social insurance instead of the state (they are also known as the social partners). All of these factors of Germany discussed correspond to the characters of an ideal conservative model as per discussed by Esping-Andersen himself. A reason of why as suggested by Arts and Gelissen (2002) that Germany is definitely the ideal type conservative regime. Finally, Esping-Andersen recognises a social democratic world of the welfare capitalism. In this model, the level of de-commodification is high, and the social-democratic principle of stratification is directed towards achieving a system of generous universal and highly distributive benefits not dependent on any individual contributions, thus the degree of social stratification is ideally low. Contrary to that of the liberal regime of welfare states, this welfare model crowds out the market and, consequently, constructs an essentially universal solidarity in favour of the welfare state (Esping-Andersen, 1990). The social policy within this model of welfare state is focused at maximising the capabilities of individual independence. Women in particular regardless of their status of whether having to provide childcare or not, are also encouraged in participating in the labour market, especially in the public sector. This type of welfare state regime is generally dedicated to full employment for its entire people in order to support the welfare state. Only by making sure tha t as many people as possible are in employment, is it possible to maintain such a high level unity welfare system as suggested by Arts and Gelissen (2002). In order to further analyse this welfare regime better, Sweden will be used as an illustration in order to discuss this in greater depth as many of the aspects of the social democratic model are indeed identified in the Swedish welfare state. This country has the most progressively redistributive welfare states under capitalism as it spends a great proportion of its national income on their welfare benefits and services than any other capitalist state, comparatively with particular emphasis on the concept of universality and participation of its citizen unlike the liberal and conservative models. This explains why Sweden has a profoundly high level of de-commodification of 39.1 with the pensions of old-age of 17.0, sickness benefits of 15.0 and also unemployment insurance of 15.0 as stated by Esping-Andersen (Bambra, 2006). Also, this is the reason why Sweden has a low degree of social stratification of 8 in the socialist stratification score (Scruggs and Allan, 2006). Swedens focus on the equality of its citizen is due to the path dependence of the strong social-democratic political dominance along with the fact that for several decades over 80 per cent of the Swedish workers have been organised in trade unions (Cochrane et al, 2001). The key element of this countrys generous welfare policies is full employment to its entire citizen including women which this also contributes to the low degree of stratification. Additionally, childrens welfare state is also fully taken care of throughout their lives (not just at certain age only) by the state instead of the family also as a right of citizen similar to that of women. Although the recent welfare reforms in Sweden has been happening due to the economic crisis (such as increase in income inequality and market instead of state welfare provider), Sweden is still in its own distinct group of social democratic model of welfare state (Kautto et al, 1999). This proves that the criticism of other scholars such as that of Kangas (1994) on the stability of Esping-Andersens typology over time is found ungrounded in this case of Sweden. CONCLUSION The Esping-Andersens welfare state regimes along with its two main indicators have been analysed above in order to better understand the illustrations of the welfare regime models provided by the three countries chosen to represent the regime. Although the country chosen for liberal welfare model is not the usual prototype country which is the United Kingdom, it has given a better understanding on how it is actually a hybrid before turning more into a liberal regime during the recent years now following the latest reforms. Additionally, it also shows that not all regimes come in pure form which is also one of the criticisms of this regime typology. As for the other two countries, Germany and Sweden, they are the prototype countries in representing their respective welfare regimes; conservative and the social democratic which gives a further, better explanation for the other two Esping-Andersens welfare regimes along with highlighting the problem of his regime typology that excluded t he female gender dimension.

The Pakistani Construction Chemical Industry Marketing Essay

The Pakistani Construction Chemical Industry Marketing Essay Construction Chemicals are the broad range of chemicals that are used as additives before or after construction stages to enhance the strength and durability of concrete structures. These range of construction chemicals are further divided into admixtures, flooring adhesives, water proofing, surface treatments, sealants, grouts and anchors, depending on their use in various applications of repair and construction. The Pakistani construction chemical industry despite its troubled economy is growing at a steady rate due to availability of natural resources and construction projects within country and neighboring Afghanistan. Construction chemical industry is very closely related to construction industry and is very much dependent over it. Many international companies those are considered as pioneers and giants in construction chemicals have developed construction sites in Pakistan to capture this geographic segment. Many local companies have also stepped in this line of business and are adapting international standards in technology and processes that has increased this industry magnitude but also developed the competition. Though it is a growing industry in local perspective yet at the same time on a smaller level it also attracts the attention of the niche segment of qualified people who know what will be the ultimate satisfaction that they will receive after using such type of products and se rvices. Internship in MBA program is very helpful in understanding the standards, codes and ethics that are practiced in real markets. As a marketing student to gain information on how companies in this competition adopt marketing strategies and focus on the needs and wants of the customers to stay contemporary and profitable. For this purpose I took internship in marketing department of Ultra Chemicals, a construction chemicals company whose industry is very dynamic. The company started its business in 2003 as a licensee of Ultra Construction Chemicals LLC USA and specializes in importing and manufacturing of construction chemicals Admixtures Surface Treatments, Grouts and Anchors, Water proofing Materials, Industrial Floorings, Concrete Protective Coatings, Joint Sealants Adhesives. I gained a lot of practical experience working in this company and I am quite confident that this exposure will have a positive impact on given assignments and entrepreneurial activities as a professional in marketing. I did internship for six weeks of one week in finance department and rest in marketing department to have a broad exposure. Working in finance department was more like to get a general idea about department functions and I was able to get interaction with finance department staff and watched their general activities. Higher management corporation and support helped very much in gaining the inside view of the organization processes and making it a good learning experience. During the internship period I met many clients, people in the marketing field and observed their activities. In this report I have discussed technical terms that are used in this industry and conducted SWOT analysis. At the end of this report I have made some conclusions and recommendations for the c ompany. Vision and Mission statements are as follows: Vision Statement: To be the leader in chemical industry and to serve commercial, residential and industrial construction by utilizing our vast research, expertise and experience. Mission Statement: We at Ultra chemicals are totally committed to developing customer-valued, admixtures, surface treatments, protective coatings concrete repairs, industrial flooring, grouts anchors, adhesives, waterproofing sealants solutions. Our focus is directed toward continuous improvement, superior quality and exceptional service. Table of contents Serial No. Topic Page No. 01 Overview of the Organization 8 i. Brief history 8 ii. Nature of the organization 9 iii. Product lines 10 iv. Brand portfolio of the organization 11 v. Strategies of branding used by the organization 12 vi. List of main clients of UC 13 vii. List of main competitors of UC 18 02 Organizational structure 19 i. Organizational Hierarchy chart 19 ii. Number of employees 20 iii. Introduction of all the departments 20 iv. Comments on the organizational structure 21 03 Plan of my internship program 21 i. A brief introduction to head office 21 ii. Starting and ending dates of my internship 21 iii. Names of the departments in which I got training 21 04 Training program 22 i. Description of activities performed by departments 22 ii. Description of the tasks assigned tasks 22 05 Structure of Marketing Department 25 i. Department hierarchy 25 ii. Number of employees in Marketing department 26 iii. Marketing operations 26 06 Functions of Marketing Department 27 i. Segmentation strategy 28 ii. Target marketing strategy 28 iii. Product planning, development management 28 iv. Positioning 29 v. Pricing strategy 30 vi. Distribution strategy 34 vii. Promotional strategy 35 07 Structure of the Sales Department 36 i. Department hierarchy 36 ii. Number of employees working in sales department 36 iii. Sales operations 36 08 Function of Sales Department 37 i. Sales methodology 37 ii. Type of selling 37 iii. Sales returns procedures 38 09 Customer Services Department 39 i. Process of developing relations with customers 39 ii. Techniques of retaining the customers 40 iii. Techniques of attracting new customers 40 iv. Ways of handling different kinds of customers 40 10 Critical Analysis of UC 42 11 SWOT analysis 44 12 Conclusion 46 13 Recommendations 46 14 References 47 Overview of the Organization Brief history of organization: Ultra Chemicals, LLC. a, USA based company adopting Market Development and Product Development Strategies formed its subsidiary, Ultra Construction Chemicals (PVT) Limited. The company started its operations in Pakistan in 2003. It provide improved quality construction additives as well as technical support to different sites including Commercial, Residential, Housing Societies, Underpasses, Flyovers, Dams, Hydro powers, Combined Cycle Power Projects, Bridge Structures, Airports and Canal Lining etc by utilizing research and expertise to serving valued customers throughout its region. Nature of organization: The Company imports raw materials of most of its chemical products from various countries like, Japan, Korea, Russia, South Africa and America. Admixtures are blended and mixed at Ultra chemical Processing Unit which is located exactly 4KM, off Ferozpur Road, Lahore Epoxies in finished form are directly imported from Japan Korea through its parent company. These are imported in bulk quantities and re-packed into small tin packs for further selling to the customers. The Company has strong technical team which provides technical services and supervisions to its customers. The services include product applications, Precaution, port life, full cure time, and final strength of the products and concrete cubes. The business is classified as consumer durables because the nature and use of the products in processes and projects are made so that the projects have extended lives and durability in their structures. iii) Product Lines and Brand Portfolio of the organization: The company offers a complete range of construction chemicals/additives which are used to enhance concrete structure life, workability, quality, and strength. The wide range of construction chemicals products includes: Concrete Admixture Ultra Powder 2000 Ultra Super Plast 470 Ultra Grouts n Anchors Ultra Lock E3-GP Surface Treatment Ultra Curing Compound Industrial Flooring Ultra Hard Floor Protective Coating Ultra Tuffcoat-90 Water Proofing Ultra Seal Grey Joints Sealants etc Ultra Poly Urethane Sealant Strategies of branding: Branding Strategy plays an important role in creating a, sign, symbol, and name that differentiates and identifies a product from other products. An effective branding strategy provides you a chance to penetrate and increase market shares in a competitive market. Branding is very particular in nature that a company adopts under some condition like product, consumer behavior and company position in competitive environment. The company has adopted Range Brand Strategy. This strategy offers one brand name through a single promise for a range of products belonging to the same area of competence. Ultra Construction Chemical has only one brand name (Ultra) which is used for all of its range of interrelated products. Main Clients: National Level Project References International Air Port Sialkot. Greater Thai Canal. Kachi Canal. Rainee Canal. KCI Chashma. Satpara Dam. Sher Shah Bridge Multan. Mole Power Project Kohat. Head Baloki Thermal Power Station. Islamabad Muree Motorway. Lahore to Gujranwala Road Bridges. Pakistan Atomic Energy Commission. Chief Minister Secretariat Lahore. President House Islamabad. Prime Minister House Islamabad. Metro Cash Carry. Industrial Sector (Cement Industry) Pioneer Cement Factory Joharabad. Best Way Cement Factory Chakwal. Gharibwal Cement Factory Find Dadan Khan. Saadi Cement Factory Hattar. Mustehkum Cement Factory Hattar. Fauji Cement Factory Fatah Jhang. Thatta Cement Factory Sindh. Lucky Cement Factory Karachi. Pakistan Cement Factory Chakwal. DG Cement Factory D.G Khan. Leather, Textile Industries Etc. East Pakistan Chroome Tainery Shaikhupura. Universal Leather Kahna Lahore. Yusaf Tainery Sahiwal. Dada Tainery Ferozpur Road Lahore. Sapphire Finishing Raiwind Lahore. Nishat Mills Defence Road Lahore. Nishat Chunian. Five Star International Faisalabad. Manakine Textile Rohi Nala Lahore. Ehsan Sons Raiwind Master Textiles Raiwind Koh-e-Noor Textile Raiwind Mange Road Lahore. Mayfair Textile Raiwind Azgard-9 Raiwind. Akash Textile Faisalabad. Sonex Tiles Industry Kamokey. Mater Tiles Gujranwala. Bata Pakistan. Nestle Pakistan Kbirwala Sheikhupura. Pak Arab Fertilizer Fatima Fertilizer Rahim Yaar Khan. Angro Fertilizer Ghotki. Ghani Glass Industries. Honda Car Factory Multan Road Lahore. Honda Motorcycle Sheikhupura Raod Lahore. LG Factory Sunder Industrial Estate Lahore. Faisal Asad Textile Layyah. Coca Cola Lahore Pepsi Cola Lahore. Sunder Industrial Estate Lahore. Clariant Pakistan Jamshoro. Millat Tractors Sheikhupura Road Lahore. KSB Pumps. Doctor Hospital Lahore. Adil Hospital Defence Lahore. Precast Industries: Izhar Group of Companies. Izhar Pvt. Ltd. Gondal Precast Gujrat. Imam Co Jamal Precast Rawalpindi. Saeed Precast Kohat. Rana Concrete Lahore. Junaid Pool Plant. Potential Engineers C-Mix Concrete Lahore Pharmaceutical Industries: Ameer Pharma Shaikhupura Road. Sharooq Pharma Ferozpur Road Lahore. Shahzaib Pharma Haripur. Pharmajin Ferozpur Road. Gyton Pharma Raiwind Road. Glaxo Smith Kot Lakhpat. Selmore Pharma Multan Road Lahore. International Pharma Defence Road Lahore. Zakfas Pharma Multan. Mass Pharma Raiwind Ethical Lab Thokar Niaz Baig Lahore. Mac Rains Pharma Raiwind Road. Shopping Centers, Housing Sectors: Pace Pakistan Pvt. Ltd. Rabi Centre Lahore. Ahad Tower Lahore AH Tower M.M. Alam Road Lahore. Pak Gulf-7 Star Islamabad. Sethi Motors Model Town More Lahore. Essem Hotel Islamabad. Emmar Housing Project Islamabad. Defence Housing Authority Lahore. Eden Developers/Housing. Bahria Town Lahore Rawalpindi. EME Society DHA Multan Road Lahore. City School System. Beacon House Schools System. Salamat School System. Laccas School System. Punjab Group of Colleges. Askari Villas Airport Lahore. Aero Developers Mubarak Sales Center Lahore. Al-Gugair Giga Tower Karachi. Rehman Hospital Ferozpur Road Lahore. Thokhar Niaz Baig Fly Over Lahore. Muslim Tower Under Pass Lahore. Royal Palm Golf Club Lahore. Warid , U Fone,Telenor Towers. Main competitors List of major competitors is appended below SIKA International BASF Pakistan FOS-Pak Construction Chemical (Pvt) Ltd ABE- Construction Chemical (Pvt) Ltd Imporient Construction Chemicals (Pvt) Ltd Zohebia Construction (Pvt) Ltd Organizational Structure The organizational structure of Ultra Chemicals has functional departmentalization structure with centralized decision making. i) Organizational Hierarchy chart ii) Number of employees The total numbers of employees working in Ultra Construction Chemicals offices (head office branch offices) and in factory are 120 iii) Introduction of all departments. Human Resource Department: Human resource department of Ultra construction chemical dealing with matters of employees like, training, hiring, labor relations and benefits. Human resource management also plays an important role to make employee labor force well-organized as well as maintaining employee database. Finance Department: Every organization plays an important role to meet the need of all of its stake holders. This is true in the finance sector. Ultra construction chemical has a strong finance department which plays a broad range of roles to under take inside and outside of its business. The finance department of Ultra construction chemicals handles all traditional responsibilities and finance matter such as finance accounting, payroll management, recoveries, estimating and handling cash in hand and outflow, record keeping and managing liquidity. Marketing Department: It is the major responsibility of marketing department of Planning and coordination of all marketing activities. Ultra construction chemicals marketing department works to promote their products at reasonable price in the market. The marketing department of Ultra construction chemicals is also responsible of generating new inquiries, through tender opening, news papers, building consultants, contractors and media. Developing long term relation with exiting as well as new customers. Sales Department: The sales department of Ultra construction chemical is responsible for the sales of the companys manufactured products and services. Payment collection, after sales services, logistic, controlling and assessing sales force activities is also duty of Ultra Chemicals sales department. Comments on the organizational structure : Ultra Construction chemical has departmentalization decision making structure. It includes wide span of control with central decision making approach. This type of decision making strategy is good for company products, services and business. fa 3. Plan of internship program: i) Brief introduction of head office: Ultra Chemicals head office is situated in 26 CC-2 Civic Centre, Central Plaza, New Garden Town Lahore, where I conducted my internship. It is floor which is divided into four departments that include finance, marketing, sales and human resource departments. ii) Starting and ending dates of Internship: Staring date of my internship is June 01, 2010 and ending date is July 13, 2010. iii) Names of the departments in which I got my training: Finance Department I got training in Finance department for one week starting from June 01, 2010 to June 08, 2010 and learned voucher entries, book keeping, journal entries. Sales Marketing Departments From June 09, 2010 till the completion of my internship. During this tenure, I learned / performed the following: Companies Marketing policies Market Analysis Prepared Marketing Plan Promoting Companys products Understanding customers needs requirements 4) Training program: Internship Training program started on June 01, 2010 and ended on July 07, 2010 i) Detailed Description of the operations performed by the department: a) Finance department: Activities of this department are recovery of cash from clients and agencies, preparation of budget, payroll management, account maintaining and keeping records. b) Marketing department: This department is responsible for conducting marketing research, advertising and promotion, devise a marketing plan, manage product portfolio. In addition to these activities this department focuses on customer needs, develop and communicate with customers, develop plans that would help in gaining a competitive edge in competition. Detailed description of assigned tasks: Separate target and separate responsibility is assigned to sales representative. I had to meet 0.6 Million Sales Target during my Internship meeting with chief civil engineer: (M. Israr Farrooqi) , discussion regarding epoxy sacreeding (used in hygienic chemical resistant floor in food departments, hospitals lobby, beverages, food processing plant, pharmaceuticals production plant, cold storage ) and self leveling in new cereal plan building Visit to Head of construction, Mr Khwaja Tasueef at Metro cash carry Thokar Niaz Baig Lahore for water steel structure water proofing with(epoxy primer, intra seal flex=high elongation coating pasting of polyester fiber, c) Visit to Sapphire power plant Muridke: Met Mr. Rana Khaliq ur Zaman Arif and discussion regarding grouting of diesel tank pipes with some high strength epoxy material. And surface treatment of water unloading station of acids like (caustic soda, HCL, H2so4 (sulphuric acid) and water proofing of underground storage tanks d) Visit to Nishat Mills Ltd: Its head office is situated at 7 Main gulberg, Lahore. I had a detailed discussion with Mr. Khurram Procurement Manager regarding all construction products specially focused on related jobs like grouting of power looms machines foundation. e) Visit to Coca Cola concentrated plant: It is situated 1 N Gulberg industrial area Lahore. A brief discussion with Raza Ali maintenance manager regarding epoxy sacreeding and self leveling of floor (hygienic coating) for hygienic conditions such as non bacterial growth. f) Visit to Descon Engineering Limited: The head office is located at Ferozpur road Lahore. A detailed discussion with Mr. Rafiq (Project Buyer) regarding treatment of expansion joints Ultra Safe Lastic-V (sealant for vertical surface) for Mangla dam Projects and Satpara Dam Project for rebarring of concrete structures. g) Visit to Dawood Hercules Sheikhupura raod lahore: The corporate Head office: 35-A, Shahrah-e-Abdul Hameed Bin Baadees (Empress Road), Lahore 54000, Pakistan. I have conducted a meeting with Mr. Rasheed (chief civil) regarding workshop floors treatments with some epoxy high strength materials and surface treatment of cooling tower basin with some cement materials and polymer added mortar. 5) Structure of the Marketing Department: Marketing department has a traditional structure with decentralized decision making and narrow span of control. i) Department hierarchy: ii) Number of employees working in the Marketing department: There are ten employees working in marketing department of Lahore head office. iii) Marketing Operations: Marketing department of Ultra Chemicals performs various activities to enhance the positioning of brand and products. Performing activities to measure marketing and planning, advertising budgets, project work and promotional campaign results while systematically improving effectiveness and efficiency. Generate market reports: After completion of each project the marketing department makes reports and analysis of the completed projects. To make budgets: It is a planned activity that allocates revenues and expenses that are needed to carry out various marketing activities. It also covers pricing decisions specific to clients, rewarding employees with bonuses and also to make product range more innovative. Brand Management: Brand image is positioned so that the perceived value to the customer would increase brand equity by continuously improving the band contract . Pricing Pricing objectives and strategies are defined, in order to have optimal pricing. Terms and conditions of pricing are also established. 6) Functions of the Marketing Department: To Conduct market research: Market researchers conduct the research, prepare reports and present to marketing director. Promotion and Advertising: To expand customer base and find new customers are key assets to any firm specially in this challenging industry. Advertising and promotion strategies are used to find and attract new customers. For this purpose Ultra Chemicals launched many campaigns to increase their brand awareness by effective advertising and promotions systems. Prepare Marketing Plan: Marketing plan is prepared at the start of the year, targets are set to achieve and strategies are adopted to achieve these goals. Based on market research and analysis a plan is prepared and managers make sure that objectives are carried out without delays. Segmentation strategy: Segmentation strategy depends on the market potential and the ability to satisfy the customer needs. For this reports from market research process are consulted. Segmentation strategy used by Ultra Chemicals is 1) Geographic Segmentation: Geographic segmentation is the dividing of the target market in various segments depending on the customers usage and demands for those products. Clients of Ultra Chemicals are from various cities, and construction sites within Pakistan that require the products produced. 2) Behavioral Segmentation: Behavioral segmentation is the dividing of the target market in segments according to potential buyers of products and their knowledge, usage and attitude towards that product. Products of Ultra Chemicals are used by such people and professionals who are knowledgeable and understand the brand promise that it offers, because they are looking for quality and durability. ii) Target marketing strategy: Market research process also define the target market that helps in identifying those market segments that are potential clients and agencies that utilizes the products services produced by a company. Right identification of the target market helps in saving time and monetary costs. Target market primarily includes those customers, regions and all those projects that are related with construction industry. The nature of this industry requires a market that is composed of knowledgeable and technical people who know what value and promises this brand offers. Though it is a growing industry in local perspective yet at the same time on a smaller level it can depends and target the niche segment of qualified people who know what will be the ultimate satisfaction that they will receive after using these products. On a larger scale Ultra Chemicals targets large scale projects. After identification and selection of target market, strategies used by Ultra Chemicals are product and market specialization with full market coverage that span over whole country. Product specialization is used because the company has the potential to customize the products according to the need of their client agencies, and market specialization is used because the company offers this target market a variety of its products for usage. iii) Product planning, development management: Product Planning: After market research and careful analysis of market opportunities and assessing the needs of the customers, product planning process is started which aims at answering questions like which new product should be introduced or are there any modifications that can be made in the current product portfolio. What will be the process of after sales service and at what time the product should be introduced in the market. However basic product planning starts with idea generation many internal sources like customers, suppliers etc are consulted. When data is gathered from various sources is gathered, further screening and short-list is made and more feasible ideas is selected. Product Development: Ultra Chemicals manufacture their products in their production plant which is situated at Defence Road Rohi Nala, Opp: Kacha Tiba Village, Industrial State Lahore. Basic raw materials are imported from various countries and under the supervision of qualified team of plant managers, supervisors and chemical analysts products are manufactured according to ASTM (American Standard testing Method) which is an international standard developed by American society for testing materials. Product management: When new product is developed then it is managed by commercialization which deals with the timing of the launch of the new product, also where and when to launch the product. After that test marketing is carried out where the product is tested in real market setting. Ultra Chemicals uses the push strategy and send out notifications, samples and promotional material to their regular clients and make the characteristics of the product known and managed through a communication network of professionals and customer service. All products of Ultra Chemicals are leveraged under its unique brand name. iv) Positioning: Positioning is what we do to the mind of our customers it should be done carefully because it is the foundation on which other marketing decisions are built. Any change in the positioning can result in price fluctuations. Since the launch of Ultra Chemicals in 2003, the company has done effective promotional campaigns and developed a large customer base. They were successful in setting the perception of a company that offers a wide range of high quality to meet the need of customers by enhancing the safety, durability and design of construction. These activities resulted in good brand positioning and the perception of their products carry values of strength, reliability, durability and adaptability. Customers know that the brand fulfill its set of promises. There may be multiple positioning strategies based on the target market segment, but based on the nature of industry and business Ultra Chemicals positioning strategy is universal for all its segments i.e. to deliver strength, durability, and life of the projects. v) Pricing strategy: Pricing is the very important factor in the product mix. In positioning of the company products pricing can affect companys image and attitude of the customers. It is very strategic in nature and require careful planning. Price fluctuations can result due to a change in the positioning of the company. A firm operates in an environment that is composed of factors like competitors and legal systems such as price controls to prevent pricing too high or too low. A firm should also consider that setting a price too low can lead to price war among competitors. There are various pricing objectives that a firm pursues To maximize profit Increase revenue Increase selling Increase profit margin Use pricing to signal high quality Only meeting costs to stay in market Avoiding price wars Based on desired objectives a firm can pursue various pricing strategies like Cost plus pricing Premium pricing Psychological pricing Target base pricing It is generally accepted that the price should not be lower than the costs associated in conducting activities. Ultra Chemicals pricing objectives are to increase profit margin and use price to signal high quality. There strategy is based on psychological and premium pricing strategies. Psychological pricing is used because the brand is already positioned in customer mind as having value attached of strength, durability and reliability that gives mental satisfaction with not much burden on budget. Customers take price as a sign of quality. Premium or value based pricing is also used based on the value that it has created for customer. Customers are priced according to the performance of products and technical expertise provided by the company. This pricing is very profitable for Ultra Chemicals and a high profit margin is set on it. As general practice prices are quoted to customers with thirty days validity that is subjected to change due to circumstances. There are factors that affect the pricing mechanism of Ultra Chemicals. Any ch

Benjamin Franklin Essay -- Benjamin Franklin American History Essays

Benjamin Franklin Benjamin Franklin was born in Boston on January 17, 1706. He would be the tenth out of seventeen children that his father, Josiah Franklin, would have. His father had plans for Benjamin to join the clergy when he came of age and was sent to grammar school to prepare. He would excel in reading at a very young age but would find that he could not master math so easy. He would be at the grammar school for less than a year before his father would come to terms with not being able to support a college education for Benjamin and supporting the rest of the large family. Benjamin would then be sent to another school which would teach him basic math and English skills. There, he would surpass the rest of class in English while eventually failing arithmetic yet again causing his father to pull him from school all together. At the age of 10 Benjamin would be taken home to learn the family business. While learning to make soap and candles from his father, Benjamin became restless; he yearned to go to sea much like his brother Josiah. He would go out the lake and play like the other children but Benjamin did not swim as well as the others, so he devised a tool that was made from sticks and cloth to cover his hands and feet to help him tread. Swimming fins would be one of his first inventions. From a young age Benjamin proved to be very different from his father and the rest of his family. His father sensing his child’s unhappiness would help him look for a new trade. Unbeknownst to Benjamin, watching the common man work would influence him down the path of inventor he would inevitably take, â€Å"He therefore sometimes took me to me to walk with him, and see joiners, bricklayers, braziers, etc. at their work, that he might observe my inclination, and endeavor to fix it on some trade or other on land, and to construct little machines for my experiments, while the intention of making the experiments was fresh and warm in my mind.†(p 12, Benjamin Franklin) His father would see his son was found of reading so an apprenticeship would be set up for twelve year old Benjamin with his twenty-one year old brother. During his five year apprenticeship Franklin would live under strict guidelines which included taverns being off limits as well as gambling and marriage. Franklin would continue to long for the sea but found that while on land he would indeed pr... ...ranklin. Published by the University Press of Kentucky. Copyright 2000 Doren, Carl Van, Benjamin Franklin. Published by Penguin Group. Copyright 1938 Internet Sources Consulted Benjamin Franklin.† PBS. 2002. Web. 15 Apr. 2015. http://www.pbs.org/benfranklin/l2_wit.html "Benjamin Franklin." Bio. A&E Television Networks, 2014. Web. 11 Apr. 2015. http://www.biography.com/people/benjamin-franklin-9301234 The Hollowverse. 2012. Web. 12 Apr. 2015. http://hollowverse.com/benjamin-franklin/ Fea, John. â€Å"Religion And Early Politics: Benjamin Franklin and His Religious Beliefs.† Pennsylvania Historical and Museum Commission. 2011. Web. 15 Apr. 2015. http://www.portal.state.pa.us/portal/server.pt/community/history/20018/benjamin_franklin_and_his_religious_beliefs/1014592 â€Å"Benjamin Franklin His Autobiography 1706-1757.† American History: From Revolution to Reconstruction and Beyond. 2012. Web. 18 Apr. 2015. http://www.let.rug.nl/usa/biographies/benjamin-franklin/a-short-biography.php Franklin, Benjamin. â€Å"Memoirs of Benjamin Franklin, Written by Himself.† Project Gutenberg. 6 Jun. 2011. Web. 10 Apr. 2015. http://www.gutenberg.org/files/36338/36338-h/36338-h.htm

Response to Movie Ethnic Notions Essay -- ethnic Notions Film Movie Es

Response to Movie "Ethnic Notions" The movie 'Ethnic Notions' describes different ways in which African-Americans were presented during the 19th and 20th centuries. It traces and presents the evolution of the rooted stereotypes which have created prejudice towards African-Americans. This documentary movie is narrated to take the spectator back to the antebellum roots of African-American stereotypical names such as boy, girl, auntie, uncle, Sprinkling Sambo, Mammy Yams, the Salt and Pepper Shakers, etc. It does so by presenting us with multiple dehumanized characters and cartons portraying African-Americans as carefree Sambos, faithful Mammies, savage Brutes, and wide-eyed Pickaninnies. These representations of African-Americans roll across the screen in popular songs, children's rhymes, household artifacts and advertisements. These various ways to depict the African ?American society through countless decades rooted stereotypes in the American society. I think that many of these still prevail in the contemporary socie ty, decades after the civil rights movement occurred. The film observes and analyzes the origins and consequences of more than one-hundred years of bigotry upon the ex-slaved society in the U.S. Even though so many years have passed since the end of slavery, emancipation, reconstruction and the civil rights movement, some of the choice terms prejudiced still engraved in the U.S society. When I see such images on the movie screen, it is still hard, even f...

jaws :: essays research papers

All that Jaws Throughout the history of modern cinema, we as a people have seen various films that have caused fear, hope, laughter, love, and various other emotions. The movie Jaws, directed by Steven Spielberg, was a very well-written film, but the insignificant parts made me lose focus on what was occurring. I thought this movie lacked in a few fields such as special effects, acting and background illuminations. However, the special effects were well-organized for being created in 1975. Overall, I did not enjoy Jaws because of the talent the actors displayed and the organization of the scenes. The movie, Jaws, was based around three characters, a police chief, sailor and a scientist seeking a great white shark. During the beginning of the movie, two innocent people get killed and the police chief, Brody, suspects it is a shark that has attacked them. The mayor of Amity Island hears about the suspicions of Brody’s imagination but does not want to lose holiday tourism and forces Brody to not make any further investigations of the incidents. Brody, however, calls for a scientist, Hooper, who identifies the occurrences as shark attacks. Hooper, Brody and a sailor drift into the massive, rippling ocean in search for the great white who has viciously attacked and may yet again. During their voyage among the ocean, the shark becomes infuriated while several attempts of death are being plunged towards him and he dies soon afterwards. While the boat is sinking because of all the destruction amidst it, the only survivors, Brody and Hooper, swim back thankful to be Rogers, 2 alive. Yet still horrified at what has happened right in front of their eyes, the ending scene show the two men conversing of the horrible events while paddling through a gigantean ocean back to shore.   Ã‚  Ã‚  Ã‚  Ã‚  In 1975, Steven Spielberg, made a huge impact on the audience by pursuing reality in a new aspect never before seen. One of the taglines for Jaws, â€Å"Do you like fish? Well, he likes you too†¦Ã¢â‚¬  terrified viewers and forced them to shake in their boots. This classic film has everything a movie needs to lure you in; fantastic plot, visuals and necessary music for the appropriate scenes. However, Spielberg used a great deal of energy focusing on the shark being killed, while instead he could have narrowed in on more confrontations with the shark interacting with the innocent people to gain audience’s interest.

The Mordern Student Do Not Respect Teachers

As the education is playing more and more important role in social life, one controversial issue comes up that whether nowadays students do not respect teachers as much as in the past. Admittedly, we are emphasizing that everyone is equal and stressing the right to express our ideas different from others. However, can we say that nowadays students do not respect teachers as much as in the past? Perhaps not. Despite of different people hold various perspectives, I, given this chance, prefer to assert that nowadays students respect teachers as much as in the past.My point of view, involves the fundamental and deep discussions as follows. To begin with, one should emphasize that nowadays people’s concerns about the education are becoming more and more than in the past. It is undeniable that the teachers play the vital roles in the education and get more respect than in the past. To make it more compelling, let me use more details to demonstrate it. As we all know, to make ourselv es more outstanding in this competitive society, we should study hard to compete with others. In addition, the teachers guide us in our study life and then we must respect teachers to gain the knowledge.However, in the past people always adopted several children and they main concerned about how to solve problem about the supplication of food instead of the education. Due to the change of importance of the teachers in the society, students would respect less than nowadays. Obviously, nowadays students respect teachers more than in the past. In addition, another essential and compelling argument that always deserves people’s attention is that the nowadays teachers have more abundant knowledge and more wide perspectives, and then students become more adore teachers than before.Both common sense and our daily experience inform us that with the development of science and technology, teachers have more ways to gain the knowledge than what I can imagine, such as searching Internet, devoting themselves in to the specific research and so forth. What’s more, the nowadays teachers gain the higher degree than before, such as masters and professors instead of the undergraduate. Nevertheless, in the past teachers always gained knowledge from books. Hence nowadays teachers will be more profound than the teacher in the past and gain more respect from students.Admittedly, there are some students do not respect teachers. However the number just occupies the small rate of all students. Furthermore we should acknowledge that there must students do not respect teacher in the past either. To sum up, some people might still remain unconvinced, but the reasons I have analyzed would make them more aware of the dimensions of this issue. Hence at last, there will be no doubt that the nowadays students do more respect teachers than in the past.

Research About Students with Parents Working Abroad Essay

Tool. A person or a thing used to accomplish another’s purposes, to convey, & somebody who is manipulated to carry out tasks. It also refers to the process of how the data of this study is gathered & collected. (Microsoft ® Encarta ® 2009.  © 1993-2008 Microsoft Corporation.) Spirituality. The quality or condition of being spiritual. It also refers to the subject of the study which is one of the many roles that a nurse has, & it is relentlessly provided to the appropriate respondents. (Microsoft ® Encarta ® 2009.  © 1993-2008 Microsoft Corporation.) Hospital. An institution where people receive medical, surgical, or psychiatric treatment and nursing care. It also refers to the location of the study conducted. (Microsoft ® Encarta ® 2009.  © 1993-2008 Microsoft Corporation.) Experience. Knowledge or skill gained through being involved in or exposed to something over a period of time. It is used as the extent of the respondent’s awareness. (Microsoft ® Encarta ® 2009.  © 1993-2008 Microsoft Corporation.) Practice. To work in a profession, especially law or medicine. Refers to the respondent’s profession which is adopted in the study. (Microsoft ® Encarta ® 2009.  © 1993-2008 Microsoft Corporation.) Patient. Somebody who receives medical treatment. It is the respondents in the SACH which is given spirituality care by the nurse respondents. It also refers to one of the subjects of the study. (Microsoft ® Encarta ® 2009.  © 1993-2008 Microsoft Corporation.) Demographic Data. The characteristics of a human population or part of it, especially its size, growth, density, distribution, and statistics regarding birth, marriage, disease, and death. In this study it refers to the number of respondents in SACH that is to be used in the study. (Microsoft ® Encarta ® 2009.  © 1993-2008 Microsoft Corporation.) Level of Awareness. Relating to or having knowledge of something from having observed it or been told about it. In this study, it represents the total number of correctness of the respondents to the answers in the provided questionnaires on their level of awareness about spiritual care in both nurses & patients in SACH.

Online Learning Essay

Chapter 11, 12, 13 Questions: Please answer all the questions below in complete sentences. In addition, please make sure to write your answers in a font color other than black. In Chapter 11, page 83 of our textbook, Power Up, A Practical Student’s Guide to Online Learning, the authors discuss Study Skills. 1. In your own words, please summarize the three bullet points in the section entitled Paying Attention. In order to gain the full understanding of the readings during class, one must put his or her focus to the fullest towards the main subject. 2. The authors believe that note taking is dependent on your learning style. That said, how do they define effective note taking in an online course? I believe not taking in an online course mainly include: save all the assignments, read all the announcements, and print out what is necessary. 3. In the section entitled â€Å"Testing in the Online Environment,† the authors make three points. Please summarize in your own words about the importance of pacing yourself with respect to an online test? Most of online tests are timed. Students must be prepared for any circumstances. In other words, complete the tests or quizzes early In Chapter 12, the authors discuss evolving learners and present us with a 21st century model (See image on page 88). 1. Using the textbook as a guide, please define the following concepts in one sentence: a. Learning and Innovation Skills: Define: these skills include originality, inventiveness and adaptability, critical thinking and problem solving. b. Information, Media, and Technology Skills: Define: the ability to communicate competently in all media forms as wells as access, understand, analyze evaluate and participate with the powerful mass media culture. c. Life and Career Skills: Define: Mastery of 21-century Technology must be accompanied by such personal qualities as initiative and self-direction, social and cross-cultural awareness. 2. What do the authors have to say about gaming and simulation? Please summarize below in your own words. In games, people are bounded to the fact that there are no negative consequences of such. In other words, it allowed leaners to take risk without being punish. 3. Mobile Devices are connecting learners to the learning process. What are some of the benefits of mobile devices with respect to online learning? Quick access to required resources if you are not near a computer Easily maintained wireless connectivity The ability to study familiar tools you already regularly The conveniences of downloading lectures and other audio to smartphones for use at your leisure. In Chapter 13, the authors discuss computer concerns with respect to online learning. 1. In your own words, please define the following terms: a. Hardware: Define: it’s a term used to describe the parts of your computer that are tangible and take up space on your desk. b. Monitor: Define: is the screen on which the computer projects images of your computeer desktop or different software programs such as word or excel. c. Keyboard: Define: contains the alphabetic, numeric and other button you use to type messages and documents. d. Memory: Define: Part of your computer that retains information for future retrieval e. Operating System: Define: An operating system acts like a bridge between the user and the CPU 2. What is commonly used presentation software in an online environment? The common use for presentation software is simply to demonstrates the outline of a lecture.

Following a structured approach Essay

How might following a structured approach to creating sound and strong arguments impact your life? Coercing others to agree with your argument requires sound premises. In life, you come across opportunities to apply this skill. These opportunities may be a promotion at work, a kitchen design your spouse does not agree with, or a plea for mercy from a police officer after you are caught speeding and running a red light in order to get home to meet your children at the bus. How have you begun to use logic as a tool for improving your everyday life? This class was perfect timing for my end of year review at work. We are asked to create a self-review that our supervisors can use to evaluate our performance. A portion of the self-review requires fact based scores attained throughout the year; the remainder is how you performed tasks. In the past, my reviews summed up to a plea for promotion and more money. I was able to apply critical thinking and create premises that are fact based. Above average scores received throughout the year shows my ability to perform my job with excellence. Experience with systems provided an opportunity to train and coach other instructional designers. A company approved pay scale calculated with performance (based on scores) and experience provides evidence for a pay raise. What are your future goals for changing your critical thinking and reasoning skills as a result of what you have learned in this course? I tend to jump into an argument with little to no thought. In this class, I have learned to take time to analyze the information and the opposing argument in order to make my argument deductive, sound, and strong. Jumping the gun leads to false premises with unsupported conclusions. Critical thinking removes clouded premises, attached by emotion that inevitably ends in a weak argu ment.

Project Management #1 Essay Example | Topics and Well Written Essays - 3000 words

Project Management #1 - Essay Example The origin of Systems Development Life Cycle (SDLC) or modern version of it known as project life cycle can be traced back to the 1960's when project designers and developers initiated a series of steps in projects in order to track down the progress of a project. As early as in 1976 Archibald first wrote a comprehensive text book on project life cycle management (Archibald, 1976). He came closest to the modern sequence of phases given in SDLC. After Archibald a number of other scholars developed the concept of SDLC so that any project including engineering and IT can be represented. In 1981 Stuckenbruck developed a very formal sequence of phases to represent the project life cycle (Stuckenbruck, 1981). According to Stuckenbruck PLC is essential to adequately represent the various phases of a project from initiation to finish. Stuckenbruck was the first author to discuss budgeting and resource mapping for PLC. According to him there are just four phases in the life cycle of a project. They are Initiation, Growth, Production and Shutdown (Tinnirello, 1999). The figure he drew just represented a unimodal histogram. Writers tend to distinguish between government projects and private projects. However this paper would adopt a general approach avoiding specificities associated with government projects.The subsequent developments in the PLC literature were focused on modifying the above theoretical and conceptual models. In the process many new features were included though these changes did not substantially alter the original frameworks. Since 1980's a series of new developments took place and these developments went on till the traditional SDLC models were replaced with new ones (Westland, 2007). These new models are not only complex but also highly technical because many IT projects are designed and planned according to these models. Thus this paper would focus attention on three historical phases of SDLC development. Phase 1 Figure 1: Archibald's Project Life Span Start The Total Project Project Termination The above figure illustrates Archibald's visual representation of the sequence of phases in a project. According to Archibald the initiation phase of the project begins with its start and both the concept and definition continue with this phase. Assuming that the process of conceptualization of the project begins with designing the diverse parameters of the project, then it is possible that the subsequent definition will involve in outline of project outcomes.Next comes the design phase. Yet again Archibald did not elaborate how best to make use of diverse skills and tools to carry out the design phase of the project successfully. However he laid the foundation for a structural feasibility design framework that encompassed a range of issues such as the social dimension of the project and the corporate governance parameters (PMI, 2004).The phase of manufacture according to Archibald is identical to execution of a project. For instance there is a possibility that project

Does a Sensitive Issue of Black Peoples Discrimination Still Sour Research Paper

Does a Sensitive Issue of Black Peoples Discrimination Still Sour Human Relations - Research Paper Example The excerpt â€Å"You are in the dark, in the car†¦Ã¢â‚¬  represents the oppressive position of black people being degraded by white ones whenever and wherever they are. Some cases from the expert demonstrate a totally negative attitude of white people towards non-white ones and a kind of black community, â€Å"†¦ newly found uncles and brothers† (Rankine), United for protection of oppressors. So, this aspect manifests negative treatment of African Americans in the modern world of democratic rule. Julie Herbert’s play â€Å"Tree† introduces the issue of siblings among people of a different race (Jones). In particular, the author lays emphasis not only on the possibility of such a fact but on the perception of each other by black and white people and the difficulties through which they come forced by men’s prejudices and misunderstanding of key living concepts. Half-brother and half-sister, at last, find their relatives and are very glad of this regardless of their color of skin. Another aspect of black people’s treatment is desired to maintain contacts with them passing over senseless racial separation. Tori Morrison’s novel â€Å"Tar Baby† appears to be a manifestation of contradictory interracial treatment, which depends on particular racial prejudices and personal human perception of representatives of other ethnicities. Their readers can see the parallel perception of blacks as equal members of society as well as unequal ones. Although African Americans are presented in the role of servants, which may be fired on suspicion of robbery (probably due to their skin color), they can also have a nice sense of humor or to be specialists in this or that area being able not only to keep the conversation, but also to give appropriate advice on the needed question.  Ã‚