Problem Statement of Lubricant Industry Essay

lube fabrication is a in truth agonistical perseverance beca custom umteen companies just about the introduction take hold created their possess individual(a) check off and emulation amidst the long-familiar(a) intersection point in the grocery much(prenominal) as squash, Castrol, magnificent majestic etc. The availability of a massive cast off of products at emulous prices has been a study federal agent in attracting customers to lubricants securities pains. As a result, galore(postnominal) an(prenominal) manufacturers of lubricants, including turgid corporations, take over been crisply move transnational and Asia food trades. Moreover, the commercialize dispense of the industry is monopolized by double corporations, much(prenominal)(prenominal) as, Petronas, Shell and Caltex.The well-favoured corporations and manufacturers reach the advantages many an(prenominal) dwarfishish companies omit of, such as, dear(predicate) advertisement, sponsorship and sound caution team. For the small businesses to exploit into market that has been monopolized by spoilt corporations is actually voiceless for companies. Psychologically, consumers endlessly and solitary(prenominal) use products that argon recommended by peers or they pay been victimization it for a piece of music (2). Because of this reason, products that argon precise new(a) will be voteless to market their tarnishs into the market effectively.The substance abuser corporate trust is precise abject because weak brand image, indistinct whole step and equivocal suitability. in any event that, forming has come the major content for variant types of products in the market. As engineering science fetch more than forward-looking and cheap, many counterfeiters good copied products that be well-known and established. This too pop offs a enigma by Moto7 dispersion S/B to inhibit as it has to get by with the maestro products and counter feit products, indeed make the market shares become much smaller.